This campaign was designed to connect with city dwellers on the go, bringing Rare Beauty’s uplifting and positive vibe into bold, easy-to-spot visuals. The main challenge was turning the brand’s soft and empowering message into eye-catching designs that stand out in busy, fast-paced spaces. I used makeup textures, brand colors, strong typography, and clean layouts to create a look that feels both friendly and confident. The result is a campaign that builds brand recognition and leaves a clear, emotional impact.
